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| Digital Marketing Interview Questions |
Digital Marketing Questions
1) Explain what is digital marketing?
Digital
marketing is the brand marketing tactics through the internet. It includes
various techniques like SEO, SEM and link building.
2) How can you categorize the digital
marketing?
The
digital marketing is categorized into two segments
·
Inbound Marketing: This technique takes the help of social
media, digital content in e-books, webinars or e-newsletter to increase the
number of clicks on links and learn more about a company and its services.
·
Outbound Marketing: This segment includes
placing ads, cold-calls, e-mails or reach out potential customers through
digital mediums
3) Explain what is SEO?
Search
Engine Optimization widely known as SEO is the process of improving the
structure, content and organization of your site, so that the Search engines
can index them correctly. It also involves doing promotional activities to
boost your search engine rank.
4) Explain what is a keyword in digital marketing?
How important is it from the point of SEO?
“Keyword”
in digital marketing is the word that a user’s or person enters into a search
engine to find specific information.
From
SEO point of view, for better page ranking keywords are very crucial. How and
where you have used the keywords will reflect your site ranking.
5) Mention what are the key areas where you
can use keywords to optimize the site ranking?
For
better page ranking, you must use the keywords in following areas
·
Keyword
in Website URL
·
Keyword
in Website Title
·
Keyword
in Meta tag
·
Keyword
in Web page content
·
Keyword
density in body text
·
Keywords
in Headlines
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| Digital Marketing Questions |
6) Explain what is PPC or Pay Per Click
advertising?
Pay
Per Click also known as Cost Per Click, is a technique used to direct traffic
to websites. In this technique, advertisers pay the publisher ( website
owner or host of the website) when the ad is clicked. In other words, it
is the amount spent to get an advertisement clicked.
7) Mention what are the primary models for
determining Pay-Per-Click ?
The
primary models for determining Pay-Per-Click are
·
Flat rate PPC :
In
this type of model, both publisher and advertiser agree to a fixed amount that
will be paid for each click. In most time, the publisher has a rate card for
PPC plan based on different areas of their website or network. The
amount varies as per the content that generally attracts more or less people.
·
Bid based PPC :
In
this type of model, the advertiser competes with other advertisers in a private
auction hosted by a publisher. The advertiser will inform publisher for
the maximum amount of bid he is willing to pay.
8) Explain what is Google Adwords?
Google
Adwords is the single most popular PPC advertising system in the
world. It works on Pay per click model.
The
AdWords platform enables the business to create ads that appear on Google
search engine and their other properties.
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Digital-Marketing-Interview-Questions
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9) Mention what is an effective PPC keyword
should be like?
An
effective PPC keyword should be
·
Relevant
: List out the targeted keywords
·
Exhaustive
: Apart from most popular keywords it should include the “long tail of search”
·
Expansive:
PPC is iterative, therefore the keyword list should be constantly growing and
adapting
10) Mention what are the key elements to
optimize the conversion rates per PPC?
Conversion
rate is nothing but to bring more visitors to your site. To increase the
conversion rates you have to focus on following things
·
Write
compelling content on your site that is relevant to the keyword or search query
·
Maintain
a high degree of relevance between your ads and corresponding landing pages
·
The
webpage should easy registering process, signing up for a newsletter or making
a purchase
·
Check
design of your landing page which should have right combination of color,
layout and GUI to attract more customers
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| Digital Marketing |
11) What should be the approach for effective
Pay Per Click campaings?
For
effective Pay Per Click campaign, you need to do following things
·
Add more PPC keywords: By adding more keywords that are
relevant to your business, you can expand the reach of your pay per click
·
Split Ad groups: By splitting up your ad groups into
smaller and more relevant ad groups, you can improve click-through-rate (CTR)
·
Review costly PPC keywords: Review expensive and underperforming
keywords
·
Refine landing page: To align with individual
search queries modify the content and call-to-action of your landing page
·
Add negative keywords: To improve campaign
relevancy and reduce wasted spend; add non-converting terms /negative keywords.
( When search with that keyword, it will not show your website/content)
12) List out some of the useful online
marketing tools?
Some
of the useful online marketing tools are
·
Google
Analytics
·
Digital
point keyword tracker
·
Crazy
egg heat maps
·
Keyword
discovery
·
StumbleUpon
·
XML
Sitemap Generator
·
Favicon
generator
·
Submit
Express Link Popularity
13) Explain what on-page is and off page
optimization?
Off page optimization: It is the process of
boosting your search engine ranking by getting external links pointing back to
it
On page optimization: On page optimization
directly deals with the content and structure of the website.
14) What one should do to avoid the penalty?
·
Do
not link to any other site with bad page rank
·
Avoid
Poison words, for example word “link”, when you hypertext this text to give the
link to your site it becomes poison words
·
Avoid
stealing text or images from other domains
·
Avoid
re-directing users to another page through refresh meta-tags – don’t immediately
send user or visitors to another page even before he or she clicked on the web
page link
15) Mention what are the characteristics of
“bad links”?
The
characteristics of “bad links” are
·
Links
from sites that are unrelated to your sites
·
Links
from low Page Rank and Low traffic
·
Links
from link exchanges
·
Links
from those sites that are not in Google index
·
Paid
links
·
Link
from the same anchor texts coming from multiple sites
·
Spammy
links from blogs or articles.
